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    咪咕視頻推出世界杯全新版本攜手劉建宏開啟“世界杯時間”

    時間:2018-06-05 13:56來源:未知 作者:admin 點擊:
       

    61日,2018俄羅斯世界杯倒計時兩周之際,咪咕視訊CEO王斌與足球“名嘴”劉建宏共同啟動“咪咕視頻品牌升級”,同時宣布咪咕視頻將推出世界杯全新版本。在世界杯逐漸成為全民話題熱點之際,王斌表示,這是咪咕視頻開啟“世界杯時間”的歷史一刻。

    2018年是世界杯年,也是咪咕發力頂級體育IP的“元年”,作為央視世界杯首選新媒體官方合作伙伴,咪咕視頻將以全新產品和品牌形象為用戶帶來前所未有的世界杯體驗。

    “咪咕視頻品牌形象全新升級后,風格更加簡約,色彩更加跳躍,傳遞出我們年輕、積極的產品態度。”據咪咕視訊CEO王斌介紹,新形象以三角雙播放器組合構成“M形”構圖,雙播放器既自帶視頻屬性,又象征大小屏融合并進,內容制勝,組合構成咪咕首字母M,在眾多視頻APP中凸顯自有特色和差異化;紅藍色系,藍色采用中國移動LOGO藍,代表咪咕視頻是中國移動大家庭下的產品,紅色采用2018世界杯LOGO中紅藍金三大元素中的紅色,跳躍、火熱,寓意世界杯IP為品牌強勢賦能。

    全新的品牌形象,全新的世界杯觀賽體驗。王斌透露,繼品牌形象全新升級后,咪咕視頻也將將同期推出“世界杯版”APP,為用戶帶來全場景沉浸式觀賽體驗。

    作為此次央視世界杯首選新媒體合作伙伴,用戶可以通過咪咕視頻手機客戶端、PC客戶端、家庭視頻產品“魔百和”收看64場全量高清賽事直播和點播內容。據了解,中國移動針對央視世界杯直播,推出了包括咪咕視頻卡(移動王卡)、不限量套餐以及咪咕視頻流量包等超值流量套餐,讓用戶隨時隨地看直播,不再擔心流量痛點。

    “我相信,若干年后人們會發現,咪咕視頻創造了中國世界杯直播的歷史。”劉建宏在現場表示,隨著互聯網的發展,用戶對世界杯直播媒體的要求也越來越高。在這樣的背景下,咪咕視頻率先拿下世界杯新媒體直播權,將為用戶提供更多的選擇,咪咕視頻也將借力世界杯IP在視頻行業得到快速發展。

    世界杯揭幕賽已經進入兩周倒計時,咪咕視頻世界杯專區也已于近日上線。由劉建宏主持的《新三味聊齋》,自登陸咪咕視頻以來,短短十天內播放量已達數千萬,吸引了眾多球迷用戶的關注。接下來劉建宏還將在攜該節目在咪咕視頻上聊些什么?今年世界杯他最看好哪個球隊?61日當天,劉建宏與咪咕球迷粉絲進行了熱烈互動,為現場粉絲朋友送上了世界杯福利,獨家分析預測小組賽的精彩看點。

    《新三味聊齋》作為世界杯期間備受關注的“王牌”節目,也在此次活動中亮相,體現出咪咕視頻對于2018世界杯內容的泛體育娛樂、多元化嘗試。劉建宏透露,節目將在世界杯期間升級為直播形態,融侃球、聊天、互動于一體,屆時更有重量級神秘嘉賓登場。據悉,世界杯期間,咪咕視頻還將為會員提供名嘴大咖特色解說,以及一系列咪咕特色內容、主題活動、互動專區等,營造線上+線下全場景沉浸式世界杯觀賽體驗。

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